Ed918 Marketing Strategy Questionnaire 1Your Organization2Ed918 Audiences3More Audience Information4Ed918 General Information5Styles & Aesthetics Name First Last Email Organization Name What is your organization's mission or purpose?What services does your organization offer?Describe your the ideal person your organization is serving.Detail as much as you can, age, gender, income, goals, dreams, ect…What level of education does your organization serve most? Pre K Elementary Middle High School Higher Education Define the Ed918 PRIMARY audienceBe as specific as possible (there are additional audience segments below) and think about the ideal person you want to market to and answer based on that person.What is the gender ratio of Ed918 PRIMARY audience? 100% Male 90/10 Male 80/20 Male 70/30 Male 60/40 Male 50/50 60/40 Female 70/30 Female 80/20 Female 90/10 Female 100% Female What age range is the Ed918 PRIMARY audience?Select all that apply. under 18 18-24 25-34 35-54 55-64 65+ What Percentage of the total audience is the PRIMARY segment?What is the Ed918 PRIMARY audience average completed education?Select all that apply. Has not finished high school High School or GED Some College Associates Degree Bachalor Degree Post Graduate Work What is the Ed918 PRIMARY audience average family status?Select those that match just your primary audience. Married (no kids) Married (with kids) Single (no kids) Single (with kids) What is the Ed918 PRIMARY audience average household income?Select those that match just your primary audience. under $20K $20k-$35k $35k-$50k $50k-$100k $100k+ What hobbies does the Ed918 PRIMARY audience enjoy?Additional information about the Ed918 PRIMARY audience.Define the Ed918 SECONDARY audienceBe as specific as possible (there is another audience segments below). If your PRIMARY audience are graduating college students, a secondary audience might be those looking restart a career when their kids are in school, or those looking to volunteer. Think about the ideal person you want to market to and answer based on that person.What is the gender ratio of Ed918 SECONDARY audience? 100% Male 90/10 Male 80/20 Male 70/30 Male 60/40 Male 50/50 60/40 Female 70/30 Female 80/20 Female 90/10 Female 100% Female What is the Ed918 SECONDARY audience average age range?Select all that apply. under 18 18-24 25-34 35-54 55-64 65+ What Percentage of the total audience is the SECONDARY segment?What is the Ed918 SECONDARY audience average completed education?Select all that apply. Has not finished high school High School or GED Some College Associates Degree Bachalor Degree Post Graduate Work What is the Ed918 SECONDARY audience average family status?Select those that match just your SECONDARY audience. Married (no kids) Married (with kids) Single (no kids) Single (with kids) What is the Ed918 SECONDARY audience average household income?Select those that match just your SECONDARY audience. under $20K $20k-$35k $35k-$50k $50k-$100k $100k+ What hobbies does the Ed918 SECONDARY audience enjoy?Additional information about the Ed918 SECONDARY audience.Define the Ed918 TERTIARY audienceThis one could be a specific subset you are targeting that might not be very big – yet important. An example might be recently retired people that have always wanted to give back.What is the gender ratio of Ed918 TERTIARY audience? 100% Male 90/10 Male 80/20 Male 70/30 Male 60/40 Male 50/50 60/40 Female 70/30 Female 80/20 Female 90/10 Female 100% Female What age range is the Ed918 TERTIARY audience?Select all that apply. under 18 18-24 25-34 35-54 55-64 65+ What Percentage of the total audience is the TERTIARY segment?What is the Ed918 TERTIARY audience average completed education?Select all that apply. Has not finished high school High School or GED Some College Associates Degree Bachalor Degree Post Graduate Work What is the Ed918 TERTIARY audience average family status?Select those that match just your primary audience. Married (no kids) Married (with kids) Single (no kids) Single (with kids) What is the Ed918 TERTIARY audience average household income?Select those that match just your TERTIARY audience. under $20K $20k-$35k $35k-$50k $50k-$100k $100k+ What hobbies does the Ed918 TERTIARY audience enjoy?Additional information about the Ed918 TERTIARY audience. More information about the audiencesWhat are 3 frustrations or fears of the audience?What are the barriers for those wanting to pursuit a career in in education in Oklahoma? Add RemoveList the order of importance to the audience.Top being most important.SalarySchool LocationLevel of Education of StudentsTeaching SubjectAdministrative SupportProfessional Development OpportunitiesBenefits/BonusRecognitionSchool Culture & DemographicsFrom your perspective what are 3 things that the the audience wants most? Ed918 informationWhat/who are the competitors?This could be as easy as a direct competitor like Texas schools, or more indirect like schedule conflicts with kids or getting higher ed.Do you have examples of where something similar has been done well in other communities?List the 3 biggest challenges for Ed918.What are the goals of your organization that Ed918 can help meet? Style & AestheticsAre there any design styles, graphics, colors, that you want to be used or inspired from?When someone sees Ed918 what do you hope they think?List 3-5 websites that inspire you, then explain why.These do not need to be in the same industry. Select ones that have moved you to action or that you found helpful in some way.Choose one of each opposing characteristic that best represents Ed918.SimpleIntricateUntitled Survey FieldMasculineFeminineUntitled Survey FieldGrayColorfulUntitled Survey FieldConservativeExtravagantUntitled Survey FieldApproachableAuthoratativeUntitled Survey FieldNecessityLuxuryUntitled Survey FieldFunSeriousUntitled Survey FieldProfessionalCasualUntitled Survey FieldModernClassicUntitled Survey FieldExtremeSafeUntitled Survey FieldSportyElegantUntitled Survey FieldLoudQuietChoose two words that represent the vibe of Ed918.Vibe refers to the overall feeling, atmosphere, or emotional experience that you want Ed918 to project to the audience. TRADITIONAL MODERN RESPECTABLE LUXURIOUS STABLE CREATIVE STYLISH FRIENDLY EXCLUSIVE UNIQUE HANDMADE WILD Additional information that could be helpful to the strategy. Δ
