One of the most important parts of the entire process! During this phase we learn as much as we are able to about you. We want to know your vision, goals, objectives, legacy, culture, past successes, and failures. Most important is identifying who your audience is and assessing what motivates them to learn more or engage with you at a deeper level. Here, we dig in and unearth as much as possible so when the project is crafted it performs to its maximum potential.
This is where the message and the design comes to life. During this phase the goals are combined with compelling messaging and visuals which are then paired with the best medium to reach the desired audience. We produce cutting edge designs to break through the clutter in order to produce a timeless piece. Whether it is a marketing strategy, radio spot, video, print ad, brochure, website design, or social media campaign, the overall brand and messaging of your organization will be consistently communicated.
Now for the fun part! The messaging and design is crafted to reality. Here we build and program the website; tailor the media plan with the right stations, reach and frequency; script, shoot and produce the video; build and place a print ad; post, tweet, friend, follow, or chat with the audiences; all to proclaim the passion of our clients. This phase blends the designs with the response, maximizing both to ensure the creative produces results.